Samsung will continue using Google as its default search engine and won’t opt for Microsoft Bing
Samsung has decided not to remove Google as the default search engine and opt for Microsoft’s Bing, the Wall Street Journal reports.
This development follows reports that Samsung is internally evaluating a move to replace Google Search with Microsoft’s Bing as the default search engine across its range of devices.
As a result, Google parent Alphabet’s shares rose more than 1 percent in premarket trading, while Microsoft’s shares fell about 1 percent, Reuters reported.
According to a report published by the New York Times on April 16, Google will earn an estimated $3 billion (roughly Rs. 24,625 crore) in annual revenue from the Samsung deal.
Microsoft Bing – now that it runs on OpenAI’s GPT-4 – has attracted a lot of attention and has rejoined the search engine race previously dominated by Google.
In addition to Microsoft being the first to integrate generative AI, causing Google to lose its first mover, it also forced the company to double down on its commitment to AI – as revealed at Google I/O 2023.
Google’s own chatbot Bard and many other services now run on PaLM 2 – Google’s equivalent of GPT 4 in LLM. The search giant also plans to integrate PaLM 2 LLM into its search engine soon.
Like Samsung, Apple also uses Google search as the default search engine on all its devices.
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